Legal
Privacy Policy
Last updated: 15 March 2025
1. Who We Are
Motive Studio Ltd (“Motive Studio”, “we”, “us”, “our”) is a company registered in England and Wales. Our registered office is Borough Yards, 13 Dirty Lane, London, SE1 9PA.
We are the data controller for personal data collected through this website and our services. If you have any questions about this policy, contact us at hello@motivestudio.co.uk.
2. What Data We Collect
We collect and process the following categories of personal data:
- Identity data: first name, last name, company name.
- Contact data: email address, telephone number.
- Enquiry data: project details, budget, timeline, and any other information you share through our contact or briefing forms.
- Technical data: IP address, browser type and version, time zone, operating system, and other technology identifiers on the devices you use to access our website.
- Usage data: information about how you use our website (pages visited, time on site, referrer URLs).
- Cookie data: see our Cookie Policy for full details.
3. How We Collect Your Data
- Direct interactions: when you complete our contact form, project brief, or chatbot, or email/phone us directly.
- Automated technologies: as you interact with our website we may automatically collect technical and usage data via cookies and similar technologies.
- Third parties: analytics and marketing providers (e.g. Google Analytics 4) who share aggregated, anonymised data with us.
4. Legal Basis for Processing
- Legitimate interests — to respond to your enquiries and manage our business relationship with you, where this is not overridden by your rights.
- Contract — where processing is necessary to perform a contract with you or take pre-contractual steps at your request.
- Consent — for optional cookies and marketing communications. You may withdraw consent at any time.
- Legal obligation — where we must comply with a legal or regulatory requirement.
5. How We Use Your Data
- Respond to enquiries and provide our web development and design services.
- Send project-related communications (quotations, scopes of work, invoices).
- Improve and analyse how our website is used.
- Comply with legal and regulatory obligations.
- Prevent fraud and ensure the security of our systems.
We will only use your data for the purpose it was collected for, unless we reasonably consider another purpose is compatible and we notify you.
6. Data Sharing & Third Parties
We do not sell your personal data. We may share it with:
- Service providers: Resend (transactional email), Vercel (hosting), Google (Analytics 4). These act as data processors under our instructions.
- Professional advisers: lawyers, accountants, and insurers who are bound by professional confidentiality obligations.
- Regulators and authorities: where required by law.
All third parties are required to handle your data securely and in accordance with applicable law.
7. International Transfers
Some of our service providers operate outside the UK/EEA. Where we transfer data internationally, we use appropriate safeguards such as the UK International Data Transfer Agreement (IDTA) or Standard Contractual Clauses.
8. Data Retention
We retain personal data only for as long as necessary for the purposes set out in this policy:
- Enquiry and project data: 7 years from the end of any commercial relationship (to comply with tax and accounting obligations).
- Website analytics: aggregated data retained for 26 months; individual-level data for 14 months.
- Marketing consent records: until you withdraw consent plus a short additional period to record the withdrawal.
9. Your Rights
Under UK GDPR you have the right to:
- Access your personal data.
- Rectification of inaccurate data.
- Erasure (“right to be forgotten”) in certain circumstances.
- Restriction of processing.
- Data portability in a structured, machine-readable format.
- Object to processing based on legitimate interests.
- Withdraw consent at any time where processing is consent-based.
To exercise any right, email us at hello@motivestudio.co.uk. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO).
10. Security
We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, or disclosure — including encrypted data transmission (TLS), access controls, and regular security reviews.
11. Cookies
We use cookies and similar technologies. Please see our Cookie Policy for full details, including how to manage your preferences.
12. Changes to This Policy
We may update this policy from time to time. Material changes will be notified on this page with an updated “last updated” date. Continued use of our website after changes constitutes acceptance.
13. Contact Us
Motive Studio Ltd
Borough Yards, 13 Dirty Lane
London, SE1 9PA